Tag: Marketing Stunt
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McDonald’s CEO Films Himself ‘Consuming’ Three Big Arches to Prove Product Is Food
In a bold move to dispel growing public skepticism, McDonald’s CEO filmed himself devouring three full-sized golden arches, a 29-foot structure typically associated with the fast-food giant’s branding, to demonstrate that their products are indeed edible. The unusual demonstration occurred in the parking lot of a suburban Chicago location, where the arches were carefully dismantled…