Tag: americana revival
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Guitar Center Rebrands to Banjo Center in Bold Attempt to Alienate Remaining Customers
WESTLAKE VILLAGE, CA — In a sweeping pivot meant to reflect “the acoustic soul of America’s past, whether anyone asked for it or not,” Guitar Center announced Monday it will rebrand as Banjo Center, effective immediately. The company hopes the move will finally cement its place as the nation’s leading supplier of instruments no one…